How Confident Are You That Your Insurance Will Deliver in Your Hour of Need?

Are you confident that your insurance will deliver in your hour of need? For many businesses, the annual insurance renewal process is little more than a tick-box exercise—an administrative chore to be completed and forgotten. But what if that complacency comes at a cost? What if, when the worst happens, your insurance doesn’t deliver?

I was that Man! Before my move into the world of insurance I was MD of a medium size office technology business. My focus was always on driving the company forward and the annual insurance review felt like an unwelcome distraction. On reflection our broker seemed happy enough to roll along with our minimalist approach to reviews. The reality however was that I always harboured a nagging worry that if a disaster struck, we wouldn’t be properly covered. Were the sums insured appropriate? Were we complying with all the requirements of the policy?

The Hidden Risk of Routine Renewals

Too often, insurance brokers and clients alike fall into the trap of routine. Policies are renewed year after year with minimal scrutiny, and assumptions are made that existing cover remains “good enough.” But businesses evolve. Risks shift. New exposures emerge. And unless your insurance evolves with you, you may find yourself dangerously underprotected.

Unfortunately, insurance is one of those products where its true value is only revealed when you need to make a claim. That’s when the fine print matters. That’s when the quality of your cover—and the diligence of your broker—are put to the ultimate test.

The Broker’s Role: More Than Just a Middleman

A broker’s job isn’t just to find a policy and process paperwork. A truly effective broker acts as a strategic risk advisor—someone who takes the time to understand your business inside and out. They should be asking the tough questions:

How has your business changed in the past year?
What new risks have emerged?
Are there gaps in your current cover that could leave you exposed?

This level of engagement requires more than surface-level service. It demands a broker who is willing to get into the weeds of your policy wording, to challenge assumptions, and to tailor your insurance to the realities of your business—not just the convenience of renewal.

Confidence Comes from Clarity

When broker and client work together with transparency and thoroughness, the result is more than just a policy—it’s peace of mind. You can move forward with the confidence that, should the worst happen, your insurance will respond as expected. No nasty surprises. No fine-print exclusions that derail your claim. Just the support you need, when you need it most.

A Call to Action – How Confident Are You That Your Insurance Will Deliver in Your Hour of Need?

If your insurance renewal feels like a formality, it might be time to rethink your approach. Ask yourself:

Do I fully understand what my policy covers—and what it doesn’t?
Has my broker taken the time to understand my business and its risks?
Am I confident that, in a crisis, my insurance will deliver?

If the answer to any of these is “no” or “I’m not sure,” then it’s time for a conversation. At Pelican, we build brilliant relationships with our clients, so we truly understand your business. We also dig deep into insurance policy wording to ensure there is a strong match of requirements and there will be no nasty surprises when a need to claim arises.

If you’d like a chat please call us on 0333 091 2730 where one of our super friendly and knowledgeable team will be delighted to help or use our contact form.